THE SOUL
THE ESSENCE OF CHOQ
Author-led fashion that unites the streets and the contrasts.
MARGARIDA VIEGAS DA SILVA CABRITA
CHOQ's creative direction begins with the language of Margarida Cabrita, the designer behind the brand. A graduate in Fashion Design and Production. With experience in product development, pattern making, and garment construction, she follows every stage of a piece's creation. She believes in fashion built with intention, attention to detail, and an identity of its own.
MATERIAL, HAND, AND PRESENCE
Founded in 2024, CHOQ is a brand built on contrasts. With denim at its core, the brand develops exclusive pieces that blend references from the past with a contemporary vision. Through a slow fashion approach, each collection is created with time, intention, and attention to detail.
